Adaptive Product Management Professional Workshop is a 3+1 days comprehensive professional certification program focussed on building and developing foundational skills in the functional areas of product management and strategic marketing.
Product Management Professional workshop programs designed for senior product professionals to ramp up the expertise and add on to the training and making the trainees ready for product management professional career path. The product management certification is chalked out to bring out the correlation between real world and the marketing perspective and deliver eminent leaders to the companies.
What was impressive about the workshop was that it was taught by real global product management executives and all the models and frameworks discussed were actionable and have been practiced by successful companies around the world. With fast changing business models I would recommend this to any company who wants to build core product management competencies to excel and be customer centric in the dynamically changing marketplace.
Peter Van de Berg, Head of Marketing & Service Providers, NXP (Netherlands),
With my technical
background I was a bit skeptical initially taking this program, I
now feel like I have an MBA after attending the program !
Thanks to Adaptive I managed my
transition from being an Architect to a
Product Manager in my organization. I
strongly recommend Adaptive and
CPM certification to any product
professional who wants to truly learn
and actionably apply the building
blocks of becoming a great global
Rahul D Sadafule, NXP Technologies,
I came across adaptive searching for interesting places for product management and marketing training what i find interesting adaptive is thought coverage and practitioner approach coming from domain expert into product management area with global experience at the highest level . i really impressed with adaptive framework focused on management and productizing innovations . and various approaches for a practicing product manager
Aditya Trivedi Senior Solutions Manager SAP Labs,
I wanted to do a course on product management for a long time & actually i was looking for a good program in product management in India & I went to the isb , iim website but could not find anything i had some contacts in linkedin that's how i came to know about adaptive marketing . this is a great course this course not just talk about not just the basics of product management marketing but also about the financial aspect
Swapan Kumar Patil, Business Analyst, L & T Info-tech, Pune,
I needed a structured Product marketing program for the emerging countries like India, middle east and Africa. Product marketing for software product is very different than general services marketing, but with the advent of global products in India there is lot of gap in this skill to break this gap i was looking for a training solutions which enhance my skill then i came across adaptive marketing looking at their model i felt that i should try it . Adaptive enabled me to connect product management with product marketing
it is not just a technical program but it was also connected with various accept of product marketing to product management which i think is very strategic
I had a problem of identifying the right market requirements and understanding what is needed by the customer in a rational way and also wanted to sharpen my soft skill what a product manager needs in terms of addressing his day to day job as well as strategic needs of yearly revenue .i was looking for some good training and mentor-ship program right in India which was very difficult to find for quite some years and finally i found adaptive . i felt entire adaptive team is very professional in what they are doing .The training gives me really very big boost to my confidence
Manjunath L Product Manager, Zyme Solutions,
I have been doing this project management activity for quite some time & i thought that i should do some more value add to the company . to do more value add the next step to me was product management role. i looked at MBA option but MBA was more like an academic certification i started looking for some professional corporate kind of training and i came across adaptive it was an wonderful experience,excellent training, recommend to anybody who looks at Product Management as career path
Vineeth Kumar Project Manager, McAfee,
Recently i undergone with adaptive marketing 6 days program which basically tells you how i always wanted to get into product management line because at-least i see my further goals and targets the adaptive course has been very well structured the trainer is very good. i hope to see that i can get into the product management level very soon
Akshay Ramakrishna V, Sr Engineer, Qualcomm India Pvt Ltd,
As a Product Team Leader, i found the workshop extremely useful to understand the product management process and the real role of a Product Manager. The engaging style of the workshop was just amazing to keep the energy and involvement levels high at all times! Thanks to Adaptive, I am now very confident to implement the concept & create PM functions in my organization
Surojit Biswas Product Manager, NIIT LTD,
I was looking for how to move from engineering role to product management team and this workshop has provided me exactly that and a systematic way to start practicing some of those techniques to build high II (Influentiality Index) which is needed to move into product management
Chandra Mahesh B.L Architect ,ITC Infotech,
Adaptive's training was eye-opening for us. Pinkesh's workshop helped me build a case to move from being Outsourced Product Development partners to Strategic Partners. We are discussing extending our relationship with existing customers into Product Marketing and Revenue sharing model. Highly recommend it to all services companies who are looking to build a differentiator.
Ashwinee Kumar ( Director Products, Ness Technologies),
Product Management transitions are sometimes accidental. Having gone through a systematic, structured way of learning how this role is performed I recommend this to anybody who aspires to become a product manager or a strategic marketing manager. Real eye opener and yet completely actionable learning
Jasper Goos ( Product Manager, Netherlands),
the training is a good theortical mind referesing course to learn basics of product management
Adaptive Product Management Professional Workshop provides IT firms an option to create and transform product management and marketing professionals. Adaptive PMP can be seen as finishing school that prepares product professionals to become true product managers responsible for product strategy, roadmap, go to market and overall product P&L. Through hands on exercises, real world case study discussions and practical best practice templates the sessions not only get professionals ready to take the real world challenge in the industry but also prepares them for global certification programs.
Adaptive Product Management Professional Workshop offers candidates exposure to key strategic business and marketing management concepts. The workshop has been intentionally designed to be interactive so that candidates learn from extensive case studies, apply practical best practices templates and participate in hands on exercises based on a practical learning approach. In addition to comprehensively preparing attendees for certification, it offers automatic registration for AIPMM Certified Product Manager test. In addition, candidates become Adaptive Alumni which grants them access to Adaptive Xchange, a portal for best practices templates and access to personalized coaching and mentoring from senior leaders in the industry.
Workshop Takeaway / Benefits
At the end of the workshop, product professional can expect to bring the following advantages to their jobs.
Understanding full spectrum process of productizing
Understanding of new business models such as Freemium and SaaS
Learn and understand framework for validating innovative ideas
Achieve higher product success rate
Better interlock with internal and external stakeholders
Establish and improve credibility by systematically improving one's Influentiality Index (II)
Preparation for Adaptive Certified Product Professional
Module1: Productizing Process
Primer to productizing innovation
Introduction to product management
Overview of Adaptive Marketing Framework
Module 2:Market Analysis
Customer Value Research and Analysis
Firm Competencies, Competitive Industry / Market Analysis
Customer Win/Loss Analysis, Firm Performance Analysis
Module 3: Strategic Planning
Target Market Definition and Sizing
Buy, Build, Partner
Business Model & Plan
Product Line Economies - Budget
Planning and Cost Mgmt.
Market Acceptance and Availability
Go To Market Planning
Positioning and Value Communication
Routes - To - Market - Channels and Partnerships
Marketing Planning, Launch Planning
Customer Acquisition Models
Collaterals and Lead Generation
Sales and Channel Training
Customer Relationship Management
Market Assets at Different Sales Stages
Technical Tools Vs. Business Tools as Marketing Assets
Adaptive Advanced Product Management Certification Workshop is ideal for business professionals in the following profile. This workshop offers immense benefits for a wide range of product professionals.