Adaptive Productizing Essentials Workshop for Product Managers
Master the art of productizing
Designed for senior Product Managers and Product Marketing Managers to master the art & science of product management and get an in-depth understanding on how to excel in that role. Includes Full spectrum understanding of phases of Product LifeCycle and Product Managerâ€™s role in orchestrating them. Key focus on modules around Market Analysis, Strategic Planning and Product Planning of the industry standard Adaptive Productizing ProcessTM .
What was impressive about the workshop was that it was taught by real global product management executives and all the models and frameworks discussed were actionable and have been practiced by successful companies around the world. With fast changing business models I would recommend this to any company who wants to build core product management competencies to excel and be customer centric in the dynamically changing marketplace.
Peter Van de Berg, Head of Marketing & Service Providers, NXP (Netherlands),
As an architect building innovation and playing the role of Product Manager, I got to learn specific ways of validating and productizing the innovation through real life case studies and examples. Good stuff!
Jeremy Davies , Engineering Manager, NXP Software (UK),
Workshop was amazing and eye opening on how global product management should work for services and product firms. Real world case study based learning coupled with advanced topics like social media and Agile made it a great experience. Best part was it was delivered by actual product management executives/practitioners. Thanks team Adaptive!
Adaptive workshop highlighted actionable best practices that we have now incorporated in our internal standards for doing product management across our distributed teams. Recommend it for anybody who wants to upgrade and standardize their product management process
Edwin, Director Product Mgmt, NXP Netherlands,
I came across adaptive searching for interesting places for product management and marketing training what i find interesting adaptive is thought coverage and practitioner approach coming from domain expert into product management area with global experience at the highest level . i really impressed with adaptive framework focused on management and productizing innovations . and various approaches for a practicing product manager
Aditya Trivedi Senior Solutions Manager SAP Labs,
I wanted to do a course on product management for a long time & actually i was looking for a good program in product management in India & I went to the isb , iim website but could not find anything i had some contacts in linkedin that's how i came to know about adaptive marketing . this is a great course this course not just talk about not just the basics of product management marketing but also about the financial aspect
Swapan Kumar Patil, Business Analyst, L & T Info-tech, Pune,
I needed a structured Product marketing program for the emerging countries like India, middle east and Africa. Product marketing for software product is very different than general services marketing, but with the advent of global products in India there is lot of gap in this skill to break this gap i was looking for a training solutions which enhance my skill then i came across adaptive marketing looking at their model i felt that i should try it . Adaptive enabled me to connect product management with product marketing
it is not just a technical program but it was also connected with various accept of product marketing to product management which i think is very strategic
I had a problem of identifying the right market requirements and understanding what is needed by the customer in a rational way and also wanted to sharpen my soft skill what a product manager needs in terms of addressing his day to day job as well as strategic needs of yearly revenue .i was looking for some good training and mentor-ship program right in India which was very difficult to find for quite some years and finally i found adaptive . i felt entire adaptive team is very professional in what they are doing .The training gives me really very big boost to my confidence
Manjunath L Product Manager, Zyme Solutions,
I have been doing this project management activity for quite some time & i thought that i should do some more value add to the company . to do more value add the next step to me was product management role. i looked at MBA option but MBA was more like an academic certification i started looking for some professional corporate kind of training and i came across adaptive it was an wonderful experience,excellent training, recommend to anybody who looks at Product Management as career path
Vineeth Kumar Project Manager, McAfee,
Adaptive marketing program is very helpful and informative
for my role and for many of the senior engineering manager it basically covers product management and marketing insights
product strategy product road map , product marketing this helps me to work really well with the product management team to see how we are doing in the market
Rajeev Ramachandran Sr Engineering Manager, McAfee,
Recently i undergone with adaptive marketing 6 days program which basically tells you how i always wanted to get into product management line because at-least i see my further goals and targets the adaptive course has been very well structured the trainer is very good. i hope to see that i can get into the product management level very soon
Akshay Ramakrishna V, Sr Engineer, Qualcomm India Pvt Ltd,
As a Product Team Leader, i found the workshop extremely useful to understand the product management process and the real role of a Product Manager. The engaging style of the workshop was just amazing to keep the energy and involvement levels high at all times! Thanks to Adaptive, I am now very confident to implement the concept & create PM functions in my organization
Surojit Biswas Product Manager, NIIT LTD,
I attended Adaptive's workshop on Goto market strategy and it was eyeopening to some extent on the different best practices and processes one should follow for some of the things we were doing intuitively otherwise. Real industry examples, case studies and simplified action plans made the training truly remarkable.
Sujit Janardanan ( General Manager - Marketing, Netmagic Solutions),
As a Product Owner the workshop gave me not only the tools to be better at Agile & product planning but also expanded my spectrum of business understanding around strategy, market research and customer outreach critical for me to accelerate my move towards being a global product manager
Corne Fonken Agile Product Owner, Ericsson (Netherlands),
Adaptive Productizing Essentials workshop is key for those in engineering to appreciate challenges of PM & to provide enough background to transition to these roles. Helpful for those intending to start & productize their own idea
I attended Adaptive marketing workshop arranged by NASSCOM and was very impressed with the quality of the content and the interactive discussions between participating Product Managers and Entrepreneurs. These interactive discussions were moderated very well by the trainer. Relevant topics like Social Media and Cloud were covered pretty extensively too. I would recommend Adaptive as a finishing school for any product manager.
Product Management & Product Marketing have always been strategic roles for any organization in the business of creating and successfully launching products or productized services predictably. With the advent of new business models, globally distributed engineering teams and increasing relevance of social media for customer connect and its imperative for next generation product professionals to adapt and master the productizing process.
Adaptive Advanced Product Management & Marketing workshop is designed for senior product professionals who want to accelerate their career path as a product manager. The workshop is one of its kind program designed by product management practitioners who have successfully launched multi million dollars of products globally in both large and small startups.
Workshop Takeaway / Benefits
At the end of the workshop, product professional can expect to bring the following advantages to their jobs.
Understanding full spectrum process of productizing
Understanding of new business models such as Freemium and SaaS
Learn and understand framework for validating innovative ideas
Achieve higher product success rate
Better interlock with internal and external stakeholders
Establish and improve credibility by systematically improving one's Influentiality Index (II)
Preparation for Adaptive Certified Product Professional
Module1: Productizing Process
Primer to productizing innovation
Introduction to product management
Overview of Adaptive Marketing Framework
Module 2:Market Analysis
Customer Value Research and Analysis
Firm Competencies, Competitive Industry / Market Analysis
Technical Tools Vs. Business Tools as Marketing Assets
Association of International Product Managers and marketing Managers (AIPMM) have chosen Adaptive Marketing as their partner to bring global certifications for CPM and CPMM to India Developed to focus on interdisciplinary best practices, AIPMM's Certified Product Manager and Certified Product Marketing Manager program breaks through industry barriers to set the standard with proven methods and processes. Through your participation, you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle. The result? Instead of relying upon static methodologies, your company will rely upon you.
Adaptive Advanced Product Management Certification Workshop is ideal for business professionals in the following profile. This workshop offers immense benefits for a wide range of product professionals.